Photo: Women’s handball team “Alatau Arulary” from the Almaty region.
From May 14 to 19, 2025, the first round of the 33rd Championship of the Republic of Kazakhstan in handball among women’s Super League teams was held in the village of Otegen Batyr. Six of the country’s strongest teams took part: Astana, Altai-Vostok, Kaysar, Turan, KIVS Shymkent and Alatau Arulary, the pride of the Almaty Region.
This team became not only a sports participant in the tournament, but also a symbol of sustainable partnership between business and sport. Behind the girls’ achievements on the court stands INTEGRA CITY, the team’s partner, which believes in the power of women’s sport and places emphasis on social responsibility. Participation in the development of regional sport is an important investment in the future: it shapes public values and opens new horizons for talented athletes.
The women’s handball team Alatau Arulary from the Almaty Region.
More than a logo on the uniform
The partnership between INTEGRA CITY and Alatau Arulary is not a formality. It is about trust, real investment and confidence in the future. Thanks to the company’s support, the team received everything necessary for preparation and participation in the tournament: equipment, logistics and organizational resources. The support is felt in the details, from training conditions to away games.
“Cooperation with the Alatau Arulary handball team began in 2024. It became a logical continuation of our corporate social responsibility strategy focused on regional development. We saw in this project not just a sports initiative, but an opportunity to invest in young people’s future and support women’s sport in the Almaty Region.
The first step was to identify the team’s key needs. We held working meetings with club representatives to understand how we could be most useful. A support program was then developed, from financing uniforms and equipment to assisting with the organization of training and travel to competitions. This allowed the team to focus on sports preparation and improving results,” said Pavel Loran, Head of the Representative Office of INTEGRA CITY – FZCO Group of Companies in Central Asia.
Photo: Pavel Loran, Head of the INTEGRA CITY Group of Companies’ Representative Office in Central Asia.
Women’s sport as an example of equal opportunity
Today, Alatau Arulary is not simply a regional team, but an ambitious and motivated team playing for the future. For the girls, every match is a step forward; for the region, it is a story that shapes the image of women’s sport.
“In the first round, we demonstrated a good result: our tactics worked effectively. Although injuries in the team, as often happens in sport, affected the course of the game, we are determined to show our full potential in the second round,” says the team’s head coach, Zhanatty Bayarystanova.
“INTEGRA CITY provided us with important material assistance, which was noted by the head coaches and judges. We plan to improve equipment and uniforms and resolve organizational issues related to the hall and medical station. Our ambitious goal is to reach the Olympic level and compete with foreign handball teams. INTEGRA CITY’s support motivates the girls and gives momentum to the development of sport in the Almaty Region. We believe this example can inspire other companies to contribute to youth and professional sport,” Bayarystanova noted.
Photo: Head coach of the Alatau Arulary team Zhanat Arystanova.
A partnership with meaning
For INTEGRA CITY, this cooperation reflects its internal philosophy: to develop not only infrastructure, but also communities. The company focuses on long-term development: supporting the team, holding joint events and involving young people. Creating a positive environment is part of a sustainable growth strategy.
“We were inspired by the team’s energy and ambition. The Almaty Region is strategically important for our work, and we seek to support not only technological initiatives here, but also social ones. Women’s sport deserves more attention and support, and we see strong potential in Alatau Arulary, both athletic and social.
We see growing engagement and motivation within the team and a positive response from the local community: interest in handball is increasing, especially among young people,” Pavel Loran emphasized.
Technologies that change cities and communities
INTEGRA CITY is a socially responsible partner in sport and a flagship of digital transformation in the urban environment. The company is developing Integra, a universal digital platform that unites transport, utility and administrative infrastructure into a single smart ecosystem. Integra’s innovative products represent a next-generation technology solution that enables cities to become safer, more resilient and more comfortable for life.
In the photo: Women’s handball team “Alatau Arulary” from the Almaty region.
The Integra platform collects data from various sources, from video surveillance systems and road sensors to climate sensors, and converts it into useful information that supports accurate and timely management decisions. It can be integrated into existing infrastructure or built from scratch for the specific needs of a region. The effect of implementation is measurable: fewer accidents, lower crime and more efficient use of resources.
Importantly, the platform can also integrate sports facilities into the overall city management system. This includes smart lighting, video surveillance, online venue booking, access control and the use of analytical data. All of this simplifies management and makes sport accessible and safe both for professionals and for ordinary residents.
Photo: Women’s handball team “Alatau Arulary” from the Almaty region.
Sport is an important part of a healthy urban ecosystem. A smart city is not only about digitalization, but also about creating conditions for a healthy lifestyle, active recreation and social integration. Integra City seeks to make sport accessible to everyone through technology and well-designed infrastructure.
Forward to new games and new goals
New matches lie ahead, and Alatau Arulary will approach them with renewed strength and ambition. The girls have already proven that they can withstand pressure. With such support, they can also win.
Follow the news, support the team and share their stories. Women’s sport in Kazakhstan is growing, largely thanks to those who help it move forward.